Q: Does Empuls offer discounts and cashback on top brands, and how can employees benefit from them?
Yes, Xoxoday R&R platform provides exclusive discount offers and cashback opportunities through its global rewards marketplace. Employees can access special deals, limited-time promotions, and merchant-funded discounts across categories like electronics, fashion, food, grocery, travel, and entertainment. These offers are tailored by geography to ensure local relevance, featuring popular brands such as Amazon, Flipkart, Nike, Starbucks, Carrefour, and more.
In addition to discounts, the solution operates on a points-based system. When employees avail an offer through the platform and complete a purchase, they earn reward points. These points can be redeemed for brand gift cards, merchandise, experiences, or other catalog options, offering both instant savings and long-term value.
Q: What perks and benefits does the Xoxoday platform offer to employees?
The Xoxoday platform provides a diverse range of perks and benefits that enhance employee financial well-being and work-life balance.
Key offerings include:
• Tax-Saving Benefits: Redeemable allowances for meals, fuel, periodicals, and telecom expenses, structured for optimal tax efficiency.
• Flexible Lifestyle Benefits: Customizable lifestyle spending accounts for perks in wellness, learning, financial services, and more.
• Exclusive Discounts & Cashback: Access to discounted gift cards, curated deals, and cashback offers across thousands of global brands.
• Early Wage Access & Loans: Seamless digital access to earned wages before payday, helping employees manage unexpected expenses.
• Corporate Wellness Offers: Partnerships with leading providers for discounts on products (e.g., Samsung), wellness programs (e.g., ekincare), and financial services (e.g., Nova Benefits).
Q: How does the Xoxoday platform support a global employee discount program and work towards key program goals?
Xoxoday, through its employee engagement and benefits platform, supports enterprise-wide discount programs across multiple markets while aligning with three key strategic goals.
Continuously provide and update a variety of discounts for employees and subsidiaries
Regional depth: The platform maintains strong merchant partnerships across key regions, offering curated catalogs of local and international brands and services in retail, dining, travel, wellness, and lifestyle categories.
Global breadth: Employees can access gift cards and offers across 150+ countries, ensuring global applicability.
Dynamic refresh: Discount content is continuously refreshed — outdated offers are removed, and new categories are introduced. Enterprises can curate content based on their requirements. Discounted vouchers displayed on the platform can be filtered to meet company standards.
Increase participant usage and deliver value to employees
Localized experience: Multi-language and multi-currency capabilities ensure employees across different regions access the platform in their local language and currency.
Seamless access: Employees use secure Single Sign-On (SSO) for frictionless login, with full support for mobile access on iOS and Android.
AI-driven engagement: Employees receive personalized recommendations, AI nudges, and automated reminders to explore and redeem offers.
Adoption programs: Dedicated Customer Success Managers work with HR and benefits teams to launch internal awareness campaigns, ensure early adoption, and drive sustained participation.
Analytics & reporting: Real-time dashboards track usage (logins, transactions, savings by region), with monthly and quarterly reviews to monitor adoption and optimize engagement.
Provide discounts and offers without additional fees for participants
No-cost participation: Employees can access all offers without incurring fees, ensuring meaningful discounts, localized purchasing power, and measurable savings.
Q: What marketing channels are used to promote an employee discount program, and what KPIs are typically achieved?
The employee discount program is promoted through a multi-channel approach designed to maximize visibility and engagement:
Targeted email campaigns: Personalized messages are sent directly to eligible employees and subsidiaries.
WhatsApp marketing: Opt-in communication enables instant updates, new offer reminders, and redemption notifications.
In-app notifications: Engage users directly within the platform, ensuring high visibility and immediate action.
Internal communication channels: Includes intranet posts, HR newsletters, internal emails, and other trusted organizational channels.
Average KPIs by Channel
Email campaigns: Open rates of 40–60%, click-through rates of 12–18%, and redemption rates of 20–35%.
In-app notifications: Engagement rates of ~26% with click-through rates of 15–18%.
WhatsApp messages: Read rates above 80%, click-through rates of 15–25%, and conversion rates around 20%.
Internal channels: Engagement rates of 25–40%, with conversion rates depending on internal visibility and priority.
Web analytics: Metrics such as pageviews, unique visitors, bounce rates (<18%), and average session duration (>4.2 minutes) are monitored to measure campaign effectiveness.
Year-Long Marketing Plan
Marketing calendar: Created at the program launch with sample mailers and flyers.
Seasonal promotions: Combines seasonal and special-offer campaigns with ongoing communications.
Content refresh: Regular updates ensure continuous engagement and discovery of new offers throughout the year.
Discount Program and Merchant Management
Q: What merchant and discount management responsibilities does the seller have under an employee discount program?
The seller complies with all merchant and discount management responsibilities to ensure the program is accurate, valuable, compliant, and impactful.
Merchant Contracts and Offer Quality
The seller will maintain all merchant contracts and agreements required to deliver discount offerings.
The seller will ensure that all discount offers provided by merchants are valuable, accurate, and valid.
Compliance and Scope of Offerings
The seller will comply with all applicable laws, regulations, and tax implications related to the program.
The seller will deliver international, nationwide, and regional discounts that are measurable, meaningful, and represent true employee benefits not available through other means.
Merchant Visibility and Approval Process
The seller will provide a comprehensive list of participating merchants and their associated discounts to ensure there are no conflicts with company values or interests.
The enterprise retains the right to approve or decline new merchants or offers before launch.
The seller will alert the enterprise as new merchants or offers become available.
Offer Maintenance and Accuracy
The seller will maintain up-to-date offers on the platform, ensuring URL accuracy, merchant contact information, and timely removal of expired offers.
Partnership Prioritization and Issue Management
The seller will prioritize partnership satisfaction, advertising commitments, and timely responses to merchant inquiries.
The seller will be responsible for resolving any issues between participants and merchants once notified, and will inform the enterprise of such incidents during regular operational reviews.
Merchant Sourcing and Category Expansion
Upon request, the seller will actively source new merchants.
Upon request, the seller will increase offerings in specific categories to enhance program value.
Q: What participant support and relationship management services does the seller provide?
The seller ensures robust participant support, communication, and program education to maximize engagement and satisfaction.
Participant Support Channels
The seller provides multiple contact options for participants, including live phone support and an online web request form, ensuring timely and accurate resolution of inquiries and issues.
The seller will escalate participant complaints as appropriate to designated program owners.
Education and Guidance
The seller will provide detailed instructions, online tutorials, and other educational resources to help participants navigate the discount platform and utilize its features effectively.
Program Promotion and Engagement
The seller will actively promote the discount program to participants through marketing campaigns, contests, giveaways, and other engagement initiatives.
Marketing strategies and restrictions will be formalized in agreement with the enterprise and may include channels such as email, company news, merchant visits, opt-in methods, and loyalty points systems.
Communication Compliance and Governance
The seller will not distribute communications to participants without prior review and approval by the enterprise’s designated benefits team.
All communications will be distributed only to participants who have explicitly opted in to receive them.
Q: What types of merchants or services are excluded from participation in the discount program?
Yes. Merchants included in the discount platform must meet strict compliance requirements, and the following categories are excluded:
• Firearms, explosives, or weapons.
• Pornographic or adult-related products and services.
• Alcohol and tobacco products.
• Prescription drugs and medical services.
• Illegal substances or related services.
• Small independent sellers and multi-level marketing products and services (e.g., Amway, Tupperware, Avon, Discovery Toys, Cookie Lee, Prepaid Legal Services).
This ensures the discount program maintains high ethical standards and compliance with organizational policies.
Q: How does the Xoxoday platform accommodate special requirements and exceptions for select merchants or categories?
The Xoxoday benefits platform is designed to accommodate special requirements and strategic priorities set by enterprises, particularly when it involves exceptions for specific merchants or categories.
Special Requirements and Exemptions
The platform can support exceptions for merchants or partners with existing strategic relationships with the organization, even if those partnerships were not initially part of the discount or benefits program.
Suppliers or partners that have existing contracts or relationships outside the discount program — and where participation involves no cost or fee — are exempt from paying any program-related fees.
Fee-Free Participation and Compliance
There will be no charge to current discount providers leveraged through corporate contracts or existing relationships.
These agreements will remain ongoing and indefinite, as long as they continue to meet the program’s participation requirements.
The program’s strategic priorities include continuous expansion of discount variety and offerings.
The supplier (platform provider) will enter into merchant agreements with no startup fees, no maintenance costs, no ongoing percentage of sales, or any other charges.
Relationships with the same merchants that involve fees for other employer programs are outside the scope of this fee exclusion.
The list of exempt merchants may be expanded in the future, and the supplier must uphold the agreement to include them.
Examples of Fee-Exempt Relationships
Fitness center partnerships: Existing and future agreements offered at no cost.
Childcare service partnerships: Existing and future collaborations offered at no cost.
Global merchant relationships: Existing and future global partnerships with no fees.
Local merchant relationships: Existing and future local merchant partnerships at no cost.